December 02, 2016

Post-truth Marketing

December 02, 2016/ Marco Smith

Post-truth. 2016 word of the year by Oxford Dictionaries. We have seen it at work in British and US politics. What does its mean for business and marketing? Do we maintain our rigorous advertising standards? Of course we should. We must be guided by a higher code of ethics and the fact that customers are far less forgiving of untruths related to their consumables, than they are with politicians "who have always lied". That said, if Facebook and Google don't take it seriously, Post-truth will cloud the world of marketing.

Grow the top line.

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Grow the Top Line helps organisations and people to grow. We do this in four ways:

Coaching. We coach senior executives, business development professionals, bid teams and client teams to develop their skills and improve their performance.

Training. We design and deliver tailored learning and development programs in a range of skills including: client relationship building, bidding for new business, influence, negotiation and public speaking skills.

Facilitation. We enable strategic planning, planning and team building by designing and facilitating management retreats and workshops that generate creative thinking, engage teams and build relationships.

Assessment. We use proven assessment procedures to help our clients identify and develop their talented people.

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Grow the top line.

WHAT WE DO